Why use a serum?

You've probably already heard of serum, the essential step for an effective beauty routine. What is it for? Is it really necessary for my skin? How do I choose the right one and when should I apply it? We'll tell you everything.

 

What is a serum?

A serum is a treatment with a fluid texture , highly concentrated in active ingredients . It can have different functions: hydration, radiance, anti-wrinkle, protection, anti-blemish, etc. and often combines several benefits at once . Its fluid texture allows it to be easily absorbed by the skin and to act in depth .

 

What is a serum used for?

First of all, the serum does not replace the day cream : it complements it and increases its benefits tenfold. Much more concentrated than a cream, the serum provides the skin with everything it needs and helps to treat its specific needs (dehydration, skin aging, lack of radiance, etc.). In addition, its concentration of active ingredients allows it to increase the effectiveness of the treatments that follow . Choosing a serum and a moisturizer from the same range therefore helps to reinforce their effectiveness.

 

How to choose the right serum?

Choosing an organic and natural treatment is essential , to avoid active ingredients derived from petrochemicals that suffocate the epidermis and pollute the planet. Then, you must choose your serum according to your skin's problems : dehydration, dull complexion, wrinkles and fine lines, spots, acne, redness, etc. For this, there are two types of serums: water solutions , ideal for moisturizing the skin; and lipid solutions , to nourish very dry and/or mature skin.

 

How to apply a serum correctly?

The serum is applied morning and evening, on clean, makeup-free skin , before moisturizer. Due to its highly concentrated formula, only a small amount of product is needed . Apply it to your face and neck, massaging gently . Once the serum has absorbed, apply your moisturizer to boost the effectiveness of your routine. The serum can be applied in the morning, before cream and makeup, and at night, to help the skin regenerate overnight .

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External aggressions such as pollution, wind, or even the sun, damage the skin's hydrolipidic film . Over time, the skin becomes dehydrated and loses its radiance.

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